In 1948, a Canadian named Roy C. Spaetzel had an innovative idea to launch The Gideons memorial card program, and today it’s grown into something greater. The Expressions. program has a vision: to reach people everywhere with the gospel. Every time you choose one of these beautiful cards, art prints, or e-cards, and also make a donation, you’re sharing the love of Christ by placing copies of God’s Word in the hands of people around the world.